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Brazil, Business and Culture

Adrianna Blaylock

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Culture in Brazil

The Brazilian culture is one of the world’s most wide ranged
and diverse. This is a result due to it being a melting pot of nationalities,
as a result of centuries of European domination as well as slavery, which
brought large groups of African migrants across Brazil’s borders to live in and
influence the local cultures with their ancient customs and ideas. The European
settlers also brought ideas, innovations and belief systems with them, molding
the local societies remarkably. All of these varying influences have made the modern-day
Brazilian culture is unique and very elaborate (Meyer, 2010).

As a nation, Brazil is family oriented. They focus on family
values and structure. Families are usually quite large, and even extended
family are close. With having these values, everyone is more than willing to
help each other out.

Brazilians are very affectionate people. Men shake hands with
one another, when women will kiss each other’s cheeks in greeting. They will
start with the left cheek and the n kiss the right. In business relationships,
Brazilian businessmen will usually get to know one another before committing to
long-term business dealings, as they want to know those with whom they deal (Commisceo Global, 2017).

Brazil, Business and Culture

Having experienced some years of economic depression, Brazil
is fast becoming a country that has an up and coming aspirational youth who are
perceptive to develop business investment and strong commercial relationships.
Successful business dealings in Brazil depends very much upon having a wise
perception of the commercial culture of the country. It is said that Brazilians
prefer face to face encounters than any other kind of meeting. They like to get
to know who they are getting into business with. They are also more laid back,
so their communication is more informal a lot of the time. There is no relying
on rules or protocol when having business discussions. Whomever wants to speak
up is more than welcome to do so whenever. It is not uncommon there for someone
to interrupt another person while talking as long as it relates to the current
topic and doesn’t blatantly disagree or criticize the other person.

Economic Forces

The financial situation of Brazil has been extremely
affected by a combination of high inflation, political paralysis, and expanding
budget shortages that have heightened the burden of public debt. The state’s
involvement in the economy has been rough. The regulation
and overall quality of government services remain poor despite high government
spending. Utilization of any reform program has proven difficult. Blockages to
entrepreneurial activity include burdensome taxes, inefficient regulation, poor
access to long-term financing, and a rigid labor market. The judicial system remains
defenseless to corruption (The Heritage Foundation, 2017).

Natural Forces

Brazil’s rainforest areas are the country’s front runner and
unfortunately deforestation of these regions was excessive over previous
decades as a result of expanding agriculture. Soy and cocoa are two of Brazil’s
biggest cash crops and the reproduction of farmlands for these products has
wiped out large paths of rain forest (Smith, 2015)


As of 2016, Brazil is a multi-religion Nation with the
distribution of population as – Roman Catholic 64.6%, other Catholic 0.4%,
Protestant 22.2% (includes Adventist 6.5%, Assembly of God 2.0%, Christian
Congregation of Brazil 1.2%, Universal Kingdom of God 1.0%, other Protestant
11.5%), other Christian 0.7%, Spiritist 2.2%, other 1.4%, none 8%, unspecified
0.4% (2010 est.)

As per a report of 2016, the Age structure and population
distribution are as below:

0-14 years: 22.79% (male 23,905,185/female 22,994,222)

15-24 years: 16.43% (male 17,146,060/female 16,661,163)

25-54 years: 43.84% (male 44,750,568/female 45,489,430)

55-64 years: 8.89% (male 8,637,011/female 9,656,370)

65 years and over: 8.06% (male 7,059,944/female 9,523,712)

Birth rate 14.3 births/1,000 population

Death rate 6.6 deaths/1,000 population

Life expectancy at birth total population: 73.8 years

Total fertility rate 1.76 children born/woman (Population of 2017, 2017).


 The Brazilian market
for Information Technology (IT) is considered the seventh largest in the world,
with a positive outlook for the coming year with projected investments of US$74
billion, a growth of 2.5 percent compared to 2016. Global IT investments are
also projected to increase 2.9 percent and reach US$3.4 trillion.


Gartner projections for 2017 indicate that the device
segment (including PCs, tablets, mobile phones, and printers) in Brazil is
expected to reach a total of US$14 billion, an increase of 5.3 percent over
2016. Expenses with Data Center systems will total US$2.1 billion, down 1.4
percent over 2016. Software expenses will reach US$4.5 billion, up 7.8 percent.
Expenditures on IT services will reach US$17.3 billion in 2017, an increase of
6.3 percent compared to previous year. Despite the forecast for limited growth
of the Brazilian economy over the next few years, the Brazilian IT market is
expected to grow 2.5 percent in 2017, according to IDC-International Data
Corporation. Data communication in mobile devices, security (cybersecurity),
cloud computing, IoT – Internet of Things, infrastructure for cloud-based
services, and investments in big data and analytics are also trends for the
coming year. (, 07)


Brazil now enjoys the political rule of a democratic
government, after being under political unrest and discrimination for many
decades. This gives each individual that is of a voting age an equal
opportunity to affect his or her own country. At present, voting is necessary for
all Brazilian residents that are able to read and write, and between the ages
of 18 and 69 years. Anyone that is 16, 17 or over 69 years of age, or is
illiterate can choose to vote, but is not under obligation to do so. The
government of Brazil is divided into the 1) executive branch, 2) legislative
branch and 3) judicial branch. There are 27 states and more than 5,500
individual municipalities, each of which is run by a mayor (Meyer, 2010).

In conclusion it does seem like there are many different
challenges involved if it were decided to do business in Brazil. According to
the World Bank, Brazil is the very last country that you would want to do business
in, with Mexico being the top the country. On the other hand Brazil is an
excellent export partner. Like any country, there are benefits and risks. It is
just up to the business to do research to figure out if this decision would be
in its’ best interest and be lucrative.

(2017, February). Retrieved from Population of 2017:
Commisceo Global. (2017). Retrieved from
Meyer, A. (2010). Brazil. Retrieved from
Smith, B. (2015, June 25). Retrieved from
The Heritage Foundation. (2017). Retrieved from