From the 1980′, apparel companies started shifting their textile manufacturing bases to low cost economies, and especially Asia. This was mostly associated with the low cost of protection, which meant the companies would also sell at low prices. Western companies utilized this option to remain competitive and outsourced products and services.Production has become globalized with more interconnected supply chains allowing firms to outsource products from low cost jurisdictions. Unlike the past, the world is more interconnected because of technology in an environment where more markets are free. Intercultural and transnational interactions have influenced globalization, where there is flow of brands, products and images across borders . Outsourcing production to the low cost countries has influenced competitiveness in fashion retail, and this has resulted in mass production to increase profits at low margins. The fashion retailers also understand that there are price conscious consumers, sand focus on low prices, and it is the low-cost producers who get most ordersBangladesh is a low cost country for textile production, while the safety regulations are lax, and there are no collective rights where the employers tend to underpay workers. Clothe retailers’ focus on low costs, but ignore working conditions and safety since western firms outsource from Bangladesh.I do not agree as they seem to ignore the working conditions of the low cost economies where there are low safety standards and underpayment. The retailers are competing on price, but simply indicating that they outsource and are not responsible for the production ignores their roles in the supply chain, and yet they may change things to call for better working conditions.Free trade relates to removing all trade barriers and restrictions allowing export and imports without obstructing trade, while fair trade relates to placing restrictions on the farmers and producers to target better working conditions, better pay and even environmental protection. In India, it is mostly people working on cotton fields compared to machines in Texas, but there is also increased use of pesticides and chemicals. This has polluted the water sources, and companies like Monsanto have patented the genetically modified seeds, farmers have to use more pesticides and fertilizers when using these seeds even as production rises then falls as the soils become contaminated. Pursuing material possessions does not necessarily make us happy, but advertisers have to market and promote their products to increase purchases. I agree that advertising has encouraged the mass consumerism culture, and consumption is the largest component of the economy in the west, and it would be difficult to turn away from materialism. Americans donate clothes to charities, where some are sold in thrift store in the United States, but many are shipped out to third world countries like Haiti. Essentially, the second-hand clothes are discarded in Haiti as they are cheaper and this removes clothes that would otherwise be dumped in U.S. landfills. However, this has also affected the local textile industry in Haiti. The fast-fashion brands compete on quality and price, and increasingly customers have become price sensitive and the brands have mostly relied on outsourced products. The low cost manufacturers are an important role in the fast-fashion market segment, and while the brands are not part of the problem they do not aggressively focus on highlighting the workers plight. It is anti sweatshop protects and campaigners who have raised concern about the working conditions and environmental impacts of low cost textile production. The fashion brands ca support sustainability indicatives, seen as the textile manufacturers are dispersed geographically, and they need to work more closely with businesses, which publish their corporate social responsibility reports. The brands also need to pay cost prices that are beneficial to ensure factories are more ethical Fashion companies can focus on sustainability efforts and evaluate the CSR activities of their partners and use the CSRs as marketing tools, to influence changes in the fashion industry. Customers drive sales and they can influence ethical alternatives by being proactive in choosing the firms that focus on CSR. Companies that address corporate social responsibility are attractive to different stakeholders including customers.