Here’s along these lines shouldn’t be aHere’s along these lines shouldn’t be a

my take – this isn’t new news.  Yes, they’ve
been making some changes but these changes are part of an evolution that had
started 4-5 years ago when Facebook became a pay-to-play ad environment,
favored engaging posts and prioritized video. 
More updates along these lines shouldn’t be a big surprise.  These are positive changes but I also think this
is also some damage control after Facebook made a lot of money on not so authentic
divisive messages last year.  Thee changes
are expected to improve the sentiment on Facebook, which aligns with Facebook’s
announcement: to “prioritize posts that spark conversations and meaningful
interactions between people” and to “prioritize posts from friends and family
over public content.”


there is no mention of these changes having any effect on Facebook’s ad algorithm,
so it’s still a pay to play medium, just as it has been for years.  However, there has been some good advice for
brands on Facebook in the wake of all of this. 
Here’s what I thought was most interesting:

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Don’t rely on Facebook for organic referral

Post less on your page but when you do, be sure
it’s meaningful and true to your brand

Use Facebook ads for awareness and promotion

Don’t be surprised if advertising costs on
Facebook rise

Consider video and Facebook Live