INDIAN rural marketing was first introduced byINDIAN rural marketing was first introduced by

INDIAN OIL CORPORATION LIMITED

 

 

Indian Oil is a leading oil and gas company headquartered in New Delhi. IOCL was established in 1964 and owns the name in the largest enterprises in the country with a net profit of 19,106 crore (INR)( USD 2,848 million) in the year 2016-17. Mr. Sanjiv Singh is the chairman of this company with a 1st position in the Fortune India list for 2016 and grabbing 168th position in Fortune’s “Global 500” list of world’s largest companies in the year 2017. Being a giant in commercial sector it has also established its name on foreign lands too. It has other Indian Oil subsidiaries located in Sri Lanka (Lanka IOC), Mauritius (Indian Oil Mauritius Ltd.) and the Middle East (IOC Middle East FZE). Indian Oil is looking for new diverse opportunities in the energy sector of Asia and Africa. It has joint ventures with 20 commercial partners from India and other countries to pursue a better business. In order to research for some new techniques that serve the business it has the R&D centre located in Faridabad (NCR). 

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Indian Oil deals in several commercial as well as domestic articles.

·         Indane Gas.

·         Auto Gas.

·         Diesel/Gas oil.

·         ATF/Jet Fuel.

·         SERVO lubricants & greases.

·         Marine Fuels & Lubricants.

·         Kerosene.

·         Bulk/Industrial Fuels.

 

The concept of LPG rural marketing was first introduced by Indian Oil. The main purpose to present this concept was to eradicate the enormous deforestation that was done in rural areas to meet the daily needs. Since this initiative was mooted it largely contributed in preserving the environment and limited the use of conventional fuels such as firewood. Indian Oil today is operating 11 refineries in India with a capacity of 80.7 million metric tonnes per annum. The company has also incremented on bottling capacity going from 1.45 million tonnes per annum to over 3 million tonnes per annum. Considering the conscious of its environment, Indian Oil has tied up with  manufacturers of ‘Green Label ‘ branded LPG stoves by Bureau of Indian Standards (BIS), which gives  thermal efficiency of 68% and fuel savings of 15%.

 

Indane is one of the largest packed-LPG brands in the world that has been conferred the best Consumer Super brand status by the Super brands Council of India.

 The LPG marketing was launched in the mid-60s, Indian Oil was given a  credit to  bring  a kitchen revolution, spreading happiness and cheerful warmth in millions of households with its best  and  clean  cooking fuel that was enough efficient as it is today. Indane today is an ideal fuel for modern kitchen, with safety, reliability and convenience. Due to the smoky chulha the women in the rural areas were always prone to certain diseases that was affecting their lives at that time. LPG brought a substantial improvement in their health by replacing these local ways of cooking food with the modern and easy way of making delicious food for their family.. Indian Oil has a share of over 49% in the domestic segment currently accounting for 6 million tonnes of the 12.3 million tonne per annum market. A dedicated team of more than 5500 distributors are working daily to serve the needs of over 63 million customers throughout the country and delivering the Indane LPG to their doorstep. The main aim is to provide LPG service in the remote areas and to fulfil that dream  Rajiv Gandhi Gramin LPG Vitaran, a small format LPG distributorship and community kitchens with subsidization towards security deposit of cylinder and regulator was launched.

 

Booking your LPG is no more as hassle these days as the company has introduced plenty of new ideas to serve the best. You can now book your LPG while sitting at home and just few clicks away.

 

Indane Gas booking procedure

 

Indane booking online

1.       You can create a user id and password using your registered email id and use that to book the cylinder any time.

2.       This id can be used for all future bookings and the bill can be paid online using debit card, net banking or e-wallet.

           Booking through SMS

Not only this the booking  could be done easily with a SMS service, if you would use the utility for the first time then SMS IOC < STD Code + Distributor's Tel. Number > < Consumer Number > to        xxxxxxxxxx.For example, in case the distributor’s telephone number is 26024289 and consumer number is QX00827C, SMS shall be send as follow : IOC 1126024289 QX00827C. For subsequent bookings, send SMS IOC to xxxxxxxxxx.Once a customer registers his / her mobile number, subsequent refill bookings can be made by sending an SMS < IOC > to the same mobile number where booking is made .

           Booking through IVRS(Interactive voice response system)

         IVR system has option for three language 1)Local Langauge, 2)English, 3) Hindi. You can choose your option by pressing 1 , 2 or 3.

                   ( THE ABOVE PART WILL BE DONE AS PER YOUR CONSENT, EITHER YOU WANT IT SIMPLE POINTS OR ANYTHING ELSE) THE BOOKING PROCEDURE#

          Contact

In case you have any kind of feedback,  query or complaint  you can contact the tollfree number 1800 2333 555 that is to make this procedure more convenient and effective to enable the people to direct send the complaints or follow up on the same. This unique 11 digit number is being operated from the IOCL call centres across the country with a facility of region wise complaint lodging system, where you can register your complaint in your local language. This number will be on manual mode from 8AM to 8PM and on IVRS mode during 8PM to 8AM.

There is another number for anykind of LPG emergency that is 1906.