‘Nearly – Ensure ethical and sustainable sourcing‘Nearly – Ensure ethical and sustainable sourcing

‘Nearly all my money is invested in
businesses in which I believe I can truly say the first thought is of the
welfare of the work people employed.


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The Age of Management is illustrated by
how businesses become ethical managers and on why, despite Visser’s opinion of
the ad nauseam propagation of sustainability-governing codes, there appears to
be outward lack of consistency to guarantee effective change. Cadbury is an
outstanding example of a corporation that made a successful ride from an early
pioneer in industrial welfare – where, as George Cadbury place it, ‘the first
thought is of the welfare of the work people employed’ – to a modern, global,
responsible company of the 21st century in which ‘sustainable business
practices are the base strategy, represented through Sustainability
Commitments, namely to: promote responsible consumption; ensure ethical &
sustainable sourcing; reduce carbon and invest in communities’.(Visser, 2011)


Cadbury always appreciated that doing
good is good for business: being responsible and being commercially successful
go hand in hand. Their creators believed in it and it is still at the heart of
the method they work today. Within the dominant goal of being performance
driven, but values directed, their Sustainability Commitments are to:

-Promote responsible consumption of
products through attentive marketing, product innovation and better nutritional

– Ensure ethical and sustainable
sourcing of raw materials and other supplies (Cadbury Cocoa Partnership is a
great example of this).

-Prioritise quality and safety

– Reduce carbon, packaging and water
use, as part of the new Purple Goes Green campaign

– Nurture and reward co-workers and
embrace diversity

– Invest in societies in which they operate
(CRS, 2017)


One of the great revolutions of the
1970s was total quality management, conceived by American mathematician W.
Edwards Deming and reached by the Japanese earlier transferred round the world
as ISO 9001. At the very basic of Deming’s TQM model and the ISO average is constant
development, a principle that has today convert universal in all management organisation
methods to performance. There is no wonder that the greatest environmental running
standard, ISO 14001, is constructed on the same standard. On the opposing, it
has carried protection and dependability to the very goods and facilities that
we associate with current quality of life. But when we use it as the key method
to undertaking our public, environmental and moral contests, it fails on two serious
amounts: speed and scale. The incremental method to CSR, while complete with a proof
of micro-scale, steady developments, has completely failed to make any effect
on the enormous sustainability crises that we face, many of which are getting
worse at a pace that far outdoes any useless CSR-led efforts at improvement(Visser,


Strategic CSR, developed from the Age of
Management, suggest relating CSR actions to the manufacturing’s core business (
Coca-Cola and water management), usually through commitment to CSR codes and method
of community and ecological management organisations, which naturally involve
cycles of CSR strategy development, goal and target setting, revising and