major substitutes available in the market currently as the entry barriers and moreover
the services that they offer are complex.
OF SUBSTITUTES: ( low)
it is a niche industry customers do not have much option available. For most of
the products they are the major dealers in India. Especially for products like
Red Weapon 8K and Red Epic W 8K there are only two dealers in India , Magic Cam
in Mumbai and RGB in Kerala.
POWER OF CUSTOMERS: (low)
The major brands with which the company has
supplier relationship includes includes Clearcom, Digigram, Photon Beard,
Linear Acoustics, Yamaha Audio, Sharpmark Solutions, Blackmagic Designs, Big
balance, Audiotechnica, Shotoku Broadcast systems, EVS, RCS, Nevion, EMAM,
Harmonic, Vizrt, Spectra and many more. Hence the cost involved in switching
suppliers is very high.
POWER OF SUPPLIERS: ( high)
Service industry is actually a niche market. There are very less players around
the globe. Each players are differentiated by its unique attributes. They can
be differentiated into two basic categories – Broadcast Service Providers which
include Ideal Group, Media Guru (Indian firm), BESIL (Indian Government organization),
Quest Media, NDTV World Wide and Broadcast Equipment providers like SRSG, CINEOM,
RIVALRY: ( high)
barriers for new entrants is very high. It requires a lot of good contacts and
technical expertise in the particular field. The set up cost is also very high.
OF NEW ENTRANTS: (low)
FIVE FORCE ANALYSIS
Innovation in technology
occurs very frequently. Hence the company should have a keen observation on
changing technologies which happens very often. They should foresee new market
trends and should get update themselves.
FREQUENT TECHNOLOGICAL CHANGES:
The competitors of RGB
are a combination of international prominent brand like IDEAL group and Indian
players like Media Guru. RGB competes with broadcast equipment suppliers and
service people around the globe. Competing with such a wide mass is not an easy
Broadcasting service industry
is a niche market where there are very little players to serve the large media
industry which includes Satellite Channels and Film industry. So being one
among the few players in the industry RGB can utilise this opportunity.
There is a wide range of
market emerging. New technologies are getting updated every now and then. Apart
from media industry many other industry like baking, hospitals are now in need
of broadcasting services, technology and equipment like security systems,
servers, monitors etc.
EMERGENCE OF INNOVATIVE TECHNOLOGY:
RGB Broadcasting renders
a wide range of service like consultancy and development, training, 24×7
maintenance support, project management, system integration. Their service
portfolio range and their service excellence make them different from the
WIDE SERVICE PORTFOLIO:
RGB partner’s global
brands like Vizrt, Clear-com, and Black Magic etc. which are internationally
established brands for the media industry. These established brands has created
a good brand image for RGB. RGB tries to maintain their portfolio status while
selecting their brands.
GLOBAL PARTNER OF WELL ESTABLISHED BRANDS:
Barriers to new entrants
is very high. A firm like RGB who works in this industry requires experienced
technical expertise. It is very difficult to get skilled people who have been
in this industry. Reputation and good contacts with channel members are very
necessary to be in this industry, this is very difficult for a start up to
VERY HIGH ENTRY BARRIERS:
activity is a tedious activity where it needs about 20 engineers on the role.
The works continuously till the induction. Ones the machines are ON, the
machine works continually for 3 to 5years. Two to three engineers’ work 24×7 to
make sure that the machine doesn’t stops or any errors occurs on between.
GREATER MAN HOURS REQUIRED :
They keep a close eye on
the changing technology and trends and this has helped to understand the
customer expectations and meet the business challenges without any fail. They
have always applied proactive approach in adopting and employing modern
broadcasting installation and technologies.
RGB designs business
solutions to increase the efficiency and profit. They do not make sudden
decisions, instead RGB expertise interacts with the customers, understands what
they actually need and suggest solutions. They provide customer support
services 24×7. They try to retain their customers by providing quality
services, proper commitment which in turn increases positive consumer
experience at the point of sale and post-sale.
CUSTOMER CENTRIC COMPANY:
The workforce of RGB
Broadcasting has been recruited based on their expertise and experience in the
field. These experts are considered to be a competitive advantage that
distinguishes RGB from its competitors. Their technical excellence and problem
solving capabilities are appreciable.
RGB Broadcasting has
highly impressive track records. These track records has been helpful in
creating a brand image for the company. RGB’s efficient and successful stories
of Star Sports, Mathrubumi TV, Club FM, Abu Dhabi Stock Exchange has created a
good opening for RGB to the industry.
HIGH PERFORMANCE RECORD:
brands with which the company has partnership includes Clearcom, Digigram,
Photon Beard, Linear Acoustics, Yamaha Audio, Sharpmark Solutions, Blackmagic
Designs, Big balance, Audiotechnica, Shotoku Broadcast systems, EVS, RCS,
Nevion, EMAM, Harmonic, Vizrt, Spectra and many more. Their main business areas
and key services include Project Consultancy, Systems architect and Design,
Digitalization and Archival Solutions and Over The Top content solutions.
They have served some of the best broadcasters and media
brands around the globe such as Star Sports India, Mathrubhumi News, Janam TV,
Al Ain Sport Clubs, The Abu Dhabi Stock exchange and many more.
Broadcasting is a leading broadcast system integrator and consultant for
broadcasting and media technology services that empower clients to deliver,
manage and monitor media content efficiently and concentrate on their core
business issues and keep operating costs low. They
offer categorical consultancy, broadcast design solutions, equipment vending,
integrations and operational support all under one roof with presence in India