social media is used to share thought now a days. It is important to know that
the gestures make a big portion of the way people communicate and the inability
to understand them makes it difficult to communicate with formal audiences.
About 70 percent of information is conveyed through online social media. Taking
this into consideration online social media can be used to develop the skills. Initial
part of the paper gives some statistics about online media next part gives
qualities required for online media manager and in last part negative effect
of social media on communication skill
is discussed. Today, social media is the biggest platform to share
thoughts, ideas and the easiest way to reach out to a vast group of people.
Also, access to social media has become easier with its introduction on mobile
phones in the form of apps. Social media allows people to share their thoughts,
ideas and opinions. It enables direct communication with authorities, it allows
your message to reach a wider audience, and also is quite handy. Sharing on
such a public platform can be done is various forms like pictures, videos,
simple content or even URLs etc. Social media is a convenient platform to
engage with audience directly, a game changer for any individual.Social media like Facebook, Twitter, YouTube and LinkedIn can
be used in various forms and structures. Keeping in mind the skill development
initiatives in the country and the fact that so much is happening on the skill
front, social media can be used as a platform to give and carry updates,
provide tiny bits of information about the process of training, various stories
of placement, and any other information worth sharing. It can be the best way
to communicate the positive impact skill development programs have created, the
challenges and also the outcomes.
Online media carry a strong and influential voice, and so
much can be learnt from engaging directly with people through channels like
Facebook, Twitter etc. which can also help us network with authorities from
different fields, or even just to be updated with skill development.
With various skill development schemes coming up and lot of
trainees graduating each day, social media is the best platform to share one’s
experiences. Listed below are a few examples:
placement stories of trained candidates and how they are using their knowledge
training was completed, and the new courses that people are enrolling into and
any new skill they have learnt?
institutions can also provide information on how many people they have trained,
how many have acquired jobs as soon as they finished training and which
industry sector courses are being offered.
companies can also share the challenges the trainers faced during the process
with audience can be further amplified by using visual content such aspictures
and videos. Well crafted visual content is likely to reach a wider audience and
resonate more strongly with them.
Literature survey :
Since the development of email in
1975, social media has produced a lot of useful techniques. With the advent of
cell phones, social networking became mobile. People use mobile phones to post
comments, update their status, send messages, and upload photos. To date,
mobile social networking is used more than social networking by those who use
With teenagers, they can write blogs
and utilize chat rooms in order to develop writing, reading and critical
thinking skills. Through social networking sites such as Facebook and MySpace,
adolescents can improve their social skills. They can increase their social and
political awareness by watching the news, programs on current events and
documentaries. Teens can also read about many topics online.
Teens can develop their values by
observing role models in the media — television, movies and video games. Older
children and teenagers can create media, such as making movies, taking
photographs and creating online content. Such endeavors help older children and
teens develop critical thinking, technical, social and artistic skills.
The media also offers opportunities
for both individual and collective creativity for adolescents through creating
and sharing artistic and musical efforts. Adolescents can benefit from ideas
created on blogs, podcasts, gaming sites and videos. Adolescents can expand
their online connections by communicating with those from diverse backgrounds.
These relationships offer adolescents opportunities to learn tolerance and
respect for other individuals.
Another in depth benefit of social
media for teens is enhancing their identities and social skills. On a less
intense level, teens can collaborate on homework and projects. Some programs
allow students to get together outside class to work on homework assignments.
The majority of adolescents (70
percent) get most of their news on Facebook and/or Twitter. They are much
better informed about national and world events than they would be without
social media. Social media also provides opportunities to establish
communication connections that would otherwise not be possible.
An article published by Yahoo small business
documented ways that teachers are using social media to improve the writing
skills of their students. Since social media blogs and websites are public,
they can be sources of encouragement for students. Teachers can encourage
creativity and thinking processes in students to find new ideas using social
media blogs and websites. Teachers have found that students can transfer the
communication skills they learn on social media to their writing skills in
According to statistics from a
Census Bureau 1997 report, 22.2 percent of the 76 million computer users age 3
and older use the Internet and 20 percent of children who have home computers
access the Internet. Social media use continues to grow.
The American Academy of Pediatrics
has published an article regarding social media use and its impact on children,
adolescents and families. Beyond those reiterated previously, there are
in-depth benefits for adolescents. The media offers chances for community
involvement such as raising funds for charity and volunteering for political
and philanthropic causes.Using
Social Media to Build Professional Skills
If you think of social media as the
sole province of vacation selfies and muffin recipes, the idea of using it for
genuine professional development may seem absurd. But there are plenty of ways
you can use social media to build professional skills, knowledge, and
relationships, without getting overwhelmed.
To get real learning value out of
social media, ask yourself these three questions:
What do I want to learn?
Want to learn more about your
industry? Follow smart industry leaders on LinkedIn and Twitter to see what
they’re reading and what they’re thinking about. From that you can learn key
industry hashtags(#) on Twitter to discover great new resources. Seek out the
best blogs and podcasts in your field by reading or listening further when you
find an interesting story that a colleague has shared online. Think about the
specific subfield or topic you want to learn about next, and focus your reading
in that specific area so that you develop expertise instead of just learning a
tiny bit about a lot of subjects.
Think about your
skill gaps, too. If you do a lot of presentations and are getting tired of
those boring old Excel pie charts, start looking at infographics on Pinterest
to get inspiration for how you can do a better job of presenting data. If time
management is an ongoing issue for you, follow a list of productivity experts on Twitter to get their latest
Using social media to work on areas
like these will not only strengthen your professional skill set; it will also
help you broaden your network. By re-sharing the useful resources you find on
LinkedIn and Twitter, you can find others who are interested in the same topics
as you and build a community of learning (more on this later).
When do I have time for learning?
Social media can be an effective way
of pursuing professional development because it fits easily into your daily
life. Yes, you can get a lot out of attending a few conferences a year—but
there’s nothing like an ongoing learning process to get you fired up and
thinking in newly creative ways. Put some thought into when you
have time and mental energy for learning, and what formats would work best for
your schedule. Then use your social networks to find the information you want
in the format you need.
For instance, if you want to work on
self-development while working out, doing household chores, or commuting,
that’s a great time to listen to the podcasts you’ve discovered. If you
commute by public transit and can read while you ride, set up an RSS
reader like Feedly, which you can use to subscribe to blogs in your field.
You’ll be able to get a lot more
learning in if you spend your time actually reading or listening to the
sources you’ve unearthed instead of skimming the latest headlines.
Whom do I want to learn from or
Many of us learn best when we’re part
of a learning community. This is where social media really shines: because
social media is all about being able to share ideas with other people, it’s a
great way to engage in active learning, with a community of people who want to
hear your ideas and insights in addition to sharing their own.
There are a lot of ways to find or
form a learning community online. If you’re looking for a community of practice
— a group of fellow professionals in your field, sharing the inside scoop or best
practices with one another — you can find those communities on Facebook,
LinkedIn or even Slack.
To find a group that works for you,
ask friends or colleagues whether they’re part of any learning or professional
communities that could help you in a specific field or area of your working
life. The clearer you are about what you want to learn, and the types of people
you want to learn from, the more likely you are to find the right community for
III. Important skills to have as a social media marketer
One of the most important attributes of social media
marketing is creativity. A study shows 21% of social media users un-follow
a brand if the content shared is repetitive or boring. To keep followers
engaged and hooked, marketers will need to consistently come up with new and
engaging ideas, creative initiatives, and campaigns. From Facebook contest to
viral videos, social media marketers will need to think of innovative ways to
stand apart from the millions of others on social media.
2. Content Curation
Content curation has always been a major part of
social media marketing – primarily for those businesses who do not have the
time to create a steady flow of content on their own.
Content curation stands as the next important skill
for a social media marketer since they will need to know when to share, what to
share and how to share. Remember to tailor the content to the audience’s liking
with information that they will be interested in and in a style and format they
will respond to.
From creating the next post on Facebook to crafting
your tweet, writing stands as an essential part of a social media marketer’s
job profile. If headlines aren’t magnetic or captivating enough, it’s likely
people are not going to be motivated enough to click on it.
Crafting a tweet or writing a blog post is very
different from writing a college essay or newspaper column. Social media
marketers need to be able to write web content that is easy to skim and
visually appealing with headlines, shorter paragraphs, and bullets.
Social media marketers need to be able to create
publishing schedules, track contacts, and maintain social media profiles which
all will require some level of organization. The best social media managers
always know when content needs to be published, what to plan ahead for, and how
to keep track of all the different social media conversations going on.
5. Aptitude to Learn
It’s no surprise that technology changes constantly
and new social media platforms pop up. While it isn’t always necessary that a
brand is active on every single platform, it is necessary that they stay on the
lookout for your audience who might begin to migrate over there. Chances are if
they start making the shift, then you should at least begin getting yourself
acquainted with these platforms and understand why they are moving over.
Apart from connecting with the audience, brands also
need to reach out to influencers and make relationship building a crucial skill
to develop. Unfortunately, this is one skill that many companies fall short on
which result in spam-like, direct messages on Twitter and Instagram comments
that beg for followers.
Taking a closer look at the brands with social media
presence, they all have one thing in common – community. Social media marketing
is all about communicating with your audience. Once you are able to build a
connection and grow a community, the audience will start creating
user-generated content (UGC) and your reach will spread organically.
Sales is tricky. You do not want to seem too pushy,
but at the same time, you also want to avoid losing out on potential leads by
being too passive. You can, however, strike a balance by using a few sales
techniques that translate well into social media marketing.
For example, sales professionals have been trained to
find a customer’s pain point and demonstrate how their product can provide a
solution. Why do people use social media? Often to express their problems and
frustrations. Finding users and reaching out to them can help you bring them
into the sales funnel and generate leads.
What if someone came up to you and asked if your
social media strategy is working for your business? A good social media
marketer will have the answer to this. In fact, not just the answer but also
provide data to prove it.
IV. Negative effects of social media on communication skills
In the modern world which is mainly guided by
technological advancement, the use of social media in communication cannot be
ignored. There are many social media platforms that are used in communication.
The ones most widely used include Facebook, Instagram, Twitter among many
others. They have really changed the way people communicate in the world over.
The advancement in technology has also made these platforms accessible to a
variety of devices from computers to different phone models.
As much social media has made it easier for people to
communicate from different areas, it has also brought about negative impact on
the way people communicate as well as their communication skills. Some of the
negative effects of social media on communication skills include:
1. Deterioration of social communication skills
Social media limits the face-to-face communication
between individuals. This has made people to lack the etiquette that is
required in normal day personal communication. This may lead to poor relation
between individuals at home, school or work place. It is important to know that
proper communication happens when people have a good relationship and respect
Social media communication is also very impersonal.
People are thus unable to understand the various non-verbal cues that are used
in face to face communication..
2. Spelling and pronunciation problems
Most of the communication on social media is very
informal. Spelling and grammar is not important most of the time. People write
in short forms as log as the message is received. This make it difficult for
those who use it for communication to write properly where official language is
required such as when applying for a job.
At the same time, people only type on their keyboard
or use pictures. This may make it difficult for one to give a formal speech in
front of an audience since one may develop a challenge of inability to
pronounce certain words or articulate themselves properly.
3. May negatively affect self esteem
Confidence plays a very big role in as far as
communicating with people is concerned. Some experiences on social media such
as cyber bullying may make people fearful, shy and unable to effectively
communicate with people in real situations.
Those who use social media to get approval such as
adolescents who post their pictures may find themselves less worthy especially
when they get less likes on these photos. They are likely to have a poor image
of themselves hence leading to inability to communicate properly.
4. Creates anti-social behavior among people
People spend a lot of time on social media. This has
reduced the amount of time people spend with each other. They also end up
mainly creating virtual relationships. This hampers the ability of these people
to properly communicate with each other in real life. The normal relationships
are thus likely to be ruined as a result of the communication barriers created
by this anti-social behavior in people as a result of excessive use of social
Thus, this paper explains how online social
media can be used to develop different skills. Also what qualities should social
media manager have is discussed in detailed. Though social media communication
is so personal but can be used for skill development with all respect. People are
unable to understand the various non-verbal cues that are used in face to face communication.