Prospects of launching Renault in
IntroductionRenault is very well established automobile company
globally. They are looking to establish a manufacturing plant in Pakistan. As
in the past, they tried their luck in Pakistani market in 1988 by importing
their vehicles in the country but it wasn’t a success. In Asian market such as
in India Renault have a 3rd largest market share by selling
affordable and fully secure vehicles.
Automobile is one of the quickest
developing businesses of the nation, representing 4% of Pakistan’s GDP and
utilizing a workforce of more than 1,800,000 people. Currently there are 3200
car fabricating plants in the nation, with a speculation of ?92 billion (US$870
million) delivering 1.8 million bikes and 200,000 vehicles every year. Its
commitment to the national exchequer is almost ?50 billion (US$470 million).
The division, in general, gives work to 3.5 million individuals and assumes an
essential part in advancing the development of the seller business. Pakistan’s
auto showcase is considered among the littlest, however quickest developing in
South Asia. More than 180,000 autos were sold in the monetary year 2014-15,
ascending to 206,777 unit’s financial year 2015-16. At exhibit, the auto
advertise is commanded by Honda, Toyota and Suzuki. However, on 19 March 2016,
Pakistan passed the “Auto Policy 2016-21”, country. Accordingly,
Renault-Nissan, Kia Motors, Audi, Volkswagen and Hyundai have communicated
enthusiasm for entering the Pakistani market. Pakistan has not authorized any
car wellbeing benchmarks or model overhaul approaches. Out of date vehicles
including the Mehran, Bolan, and Ravi keep on being sold by Pak Suzuki
Big international automobiles companies are
reluctant to invest and built a manufacturing plant in Pakistan. Political
instability, terrorism and unsupportive import duties by the government of
Pakistan are the major factors for the rise of this problem. Pakistani
automobile market is also very reluctant for new entrants as already existed
companies have a very strong hold.
research aims to analyze the challenges of launching Renault in Pakistan.
of new entrant to the automobile market in Pakistan
analyze need of consumer of automobile in Pakistan
In methodology we will do both quantitative
and qualitative research. In qualitative research we conduct interviews from
the experts of automobile about the entrance of new company. We will conduct 10
interviews and each interview is recorded for 10 min and open-ended questions
will be asked. While in quantitative research we will do surveys of 2 cities
which include Rawalpindi and Islamabad. We collect data age 18 to 40 years.
Data will be gathered questioners. Convenience sampling method will be used in