Rich country has to offer are some

Rich in its
mineral and natural resources, Angola is in the process of overcoming its dark
past; The Angolan Civil War was a major civil conflict, beginning in 1975 and
continuing, with some interludes, until 2002. The war began immediately after
Angola became independent from Portugal in November 1975. However, before the
war Angola was an iconic country, its city radiant and rich in its
architectural planning, which reflected the versatility in cultures and race.

Today Angola
is recovering and trying to obtain its maximum potential in all aspects,
although it has lost considerably, it is currently considered One of Africa’s
major oil producers.

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This
signature project will focus the economical touristic aspect in Angola, Luanda
and the difference between tourism in Angola and other countries. The reason
for these comparison will be to identify the common factor which leads to
people (tourist) to visit these places. Angola is currently facing rapid
development, it is believed that its touristic features are still minimally
neglected; and after personal exploration of the country, one has concluded
that creating a space which allows tourist to explore the Culture in various
forms can be beneficial for both the country and its citizens by exploring
sectors of hospitality, culture and leisure. This project is intended to allow
the experiencer to experience mentally, physically and spiritually their
surroundings.

Whether it is
for adventure, culture or even business there are vast reason which come into
play when people choose to tour this country. However, the unexplored and
unvalued riches the country has to offer are some of the biggest reasons for
why many tourist become business owners, but as concluded and realised these
opportunities come with many advantages and disadvantages. Therefore this
literacy review will focus upon some of the reason which drive many to tour
Angola and become business owners and residents within the country. This will also
explore some of the effects of business tourism within the country and how this
particular sector could help the country become greater than what it is today.
In other words this literacy review will open doors to the undeniable question
‘Business or tourism?’ which explores the true intentions of many tourist
within the country.

 

Literature
review

Referred to as business travel, business tourism is a growing
sector amongst various diverse touristic areas; the term explores the idea of a
payed working individual working somewhere other than their country or home.
With many countries turning to tourism as a form to economically develop,
various areas have begun to be renovated and amended.

 

1.       Economy and
tourism

In 2016 the
estimated contribution to the GDP published by the Travel & Tourism to GDP was
7,613.3bn (USD) which is thought to rise by 3.6% in 2017 and 3.9% pa to USD11,
512.9bn in 2027(Rochelle Turner & Evelyne Freiermuth, 2017). A factual
statement which leads readers to the many questionable arguments presented
surrounding tourism and its impact on the economic development.

According to
researcher Eman Abbas, well developed countries are prone to profiting more
than less developed ones; as these underprivileged countries have an exigent
need for “income, employment and general rise of the standard of living by
means of tourism, they are least able to realize these benefits”. Abbas’
enthralling fact raises many questions, as the more tourists you have subsequently
the more profit you make. However, should less developed countries invest in
this area?

Josh Ruxin,
in the Huffington post, questions the ideology of whether or not Tourism in the
Developing World is “Beneficial or Exploitative?” Ruxin expresses the view to
the effect that It allows readers to settle with the positive facts presented
“tourism in Rwanda helps eradicate poverty and hunger. It makes it possible for
more children to go to school. It helps bridge the divide between cultures, not
deepen it. It leads to more gender equality, not more exploitation. Most
importantly, it creates real, sustainable prosperity that is not dependent on
charity.” this final thought brings its readers to acknowledge that although
tourism feels exploitive to many, it is the form in which all parties involved
gain some type of profit; but are these actions the best form of approaching
the situation?

 

2.       Establishing
and understanding the relationship between locals and tourist

 

Depending on the need and positioning of the countries’
economic many locals whom benefit from the tourism are quite welcoming.  However, in other countries many locals can
be quite hostile due to what they believe is being taken away by the tourist.

For example article by Becky pemberton (6 July, 2016) focuses
on the frustration of locals towards tourists due to the idea that tourism
could be attracting terrorism. But as mentioned by pemberton in Spain, Mallorca’
economy relies on tourism, but if there is an unstable relationship between
tourists and locals this could cause a decrease of visitors. The article also
mentions the concerns of governmental figures who try to shed light on the
advantages of tourism in the country “the money will be used for environmental
projects and to restore historical sights” her statement raises  the doubting questions; should tourists be
given limits, to decrease the animosities caused by the lack of thee?  Also, is tourism based on the interest of
contributing to the missing needs of a country, through exchange?

Lisa Millas’ article (11 Aug. 2017), relegates tourism
through her personal experience in Croatia. “I didn’t need the language to know
she was not happy. I heard the old woman spit out the words “game of
thrones” before she spat on the footpath as she walked by.” The local
woman that Millar encountered was insinuating that there is a subconscious
clash between the tourists and citizens. As unpleasant as it could feel for a
visitor, this experience raises the question of whether tourists should feel
cautious about travelling.

In many ways people can argue that citizens in European countries
may not see tourists as an economical advantage, in comparison to less
developed countries. Tamara Luki?s’ (17 April 2014) claims that tourists’
behaviour can affect the acceptance and tolerance of locals. In other words
like the saying “what you give, is what you get” she reinforces the idea that a
tourist should act appropriately to avoid a clash of cultures.

 

3.      
Behind the advantages of business travel

 

While this career is viewed as a privilege, mind opening
experience and the ideal job; it is normally forgotten that there are
advantages and disadvantages.

As human beings we are prone to benefit from the breaking of
the Monotony of the job; Not only is one learning new things and meeting new
people but the routine is constantly changing. According to an article by Art
Markman, Ph.D, (25,2012), causes for boredom can be due to the environment we
are exposed too; for example if one is in an airport due to the constant
movements and chatter around us we are less likely to feel bored and the
effects of the wait. However, ‘A darker side of hypermobility’ a published work
by Scott Cohen (date), a researcher looks upon the idea of why frequent
travellers could be internally and externally compromised. According to Cohens’
work, jet lag and travel stress causes an impact psychologically,
physiologically and emotionally. However, one can depict this statement in
various forms, not because some of the positives overweigh the negative but
because business travel is an opportunity and like any career its purpose is to
fulfil the needs of those who need it.

Looking deeper into these problems caused by frequent
travelling, writer Michael Grothaus elaborates on the issue. He states
“frequent flying can lead to chronic jet lag, which can cause memory impairment
and has been linked in studies to disrupting gene expression that influences
aging and the immune system, and increased risk of heart attack or stroke,”
according to other researchers 70% of business travellers admit to feeling some
of the above symptom and feel that it takes time to fully recover. Whilst many
of these facts are stimulating, the question remains; should business
travellers avoid travelling or are these sacrifices worth it all?

 

4.       
Exhibition Areas

Exhibition spaces are areas created with the purpose of
allowing people and companies with various agendas to display work and other
forms of presentations. There are different types of exhibitions non-commercial
and commercial which occurs normally in museums, galleries and other particular
spaces. One example of this is the ‘united states holocaust memorial museum’ a
museum which focuses on inspiring individuals and leaders worldwide  to confront hatred, promotion of human
dignity and the prevention of genocide. Many guarantee that the ‘Museums
permanent place on the National Mall, and its far-reaching educational programs
and global impact are made possible by generous donors.’ While today this
museum is iconic and educational, it holds a dark beginning as not everyone was
pro to the idea of the buildings construction. Like many exhibitions there were
those against the concept as, the belief that other matters were not being
given as much importance as necessary, questions like ‘whose suffering should
be included? That of the six million Jews alone? Or of the 4 million to 20
million non-Jewish victims?’ (April 22, 1990). While this is one of many
museums and other exhibition areas which acts as a form of educating the
public, opening eyes of future investors, raising the status and image of
organisations, and allowing both investors and public figures to form bond a
comprehensive with one another. Other negative points include location and the
quantity of staff; both these factors have to be thought off carefully as they
can affect the profit state of the space.

 

 

Case
studies

 

Growth of Dubai and japan, beneficial areas and strategies
for Angola?

 

While both countries are extremely different both share a
similar historic DNA of growth and prosperity. For example Dubai is a
well-recognised and respected country as its growth of tourism, economics and
other establishments rapidly gained the eyes of many; due to the discovery of
oil (in the 1960s)Dubai’s once steady growth, raised to a once thought
impossible state, turning the country into an extremely profitable market where
riches are seen as normal norms. In addition, today the country is also famous
for its iconic architectural buildings such as the world’s skyscraper and
largest mall. These small factors are one in many factors which attract tourist
to the country and bring in more profit; a profit which plays a role in the
development of various areas including tourism.

With the country being well developed in most sectors and
aspects, it is able to provide visitors (tourists) with virtually everything.
From Hospitality, Leisure, Entertainment, culture and many others, Dubai not
only provides visitors with the basics but they also offer these luxuriously.

Currently, figures are yet to be released but in 2014 a
prediction that over 11.95 people travelled to the country and that up to 11.12
million in 2013. These figures show a growth rather than a decline in touristic
visits, as in 2017 the amount of international guess was 14.24 million whilst
in 2016, 13.34 million.

According to government.ae, which was updated on 27 Feb 2017 Dubais’
tourism strategy was launched in 2013, and its objective is to be able to
attract up to 20 million visitors per year by 2020. Focusing on main clientele
such as business travellers, it also aims to provide for wider target audience.
To achieve this dubai plans on offering various forms of advertisements such as
“events, attractions, services, infrastructure and packages”.

Comparing to Angola’s current touristic goals, there are
differences but also similarities for example Angola like many the countries
has set itself in phases from 2011-2013 was the first phase which focused on
social tourism, domestic tourism, foreigners working in the country and segment
of high purchasing power. Whiles phase 2 which begun in 2013 up to 2015 focused
SADC markets and Angolan communities abroad, Neighbouring countries (Namibia,
Botswana and Zambia), Countries with strong cultural and economic ties,  Extended communities of Angolan expatriates
(Brazil and Portugal). And the final phase focuses on European Markets and
Global, Priority to the United States and France, Global market through
international fairs, United States of America and Germany as complementary
markets, this is predicted to continue all up until 2020.

Why are these methods so different
yet so similar and beneficial for each country?

Dubai and Angola as well as other countries all set
themselves these methods and goals of development to allow them to comprehend
where they are and how they can improve with each coming year. But the answer
to the question not only lies in the information provided in this assignment
but also in the general sense; both countries find themselves at different
stages, Dubai is at its peak were its infrastructures have all been catered too
and Angola is at its beginning stages of providing its country with the basics.
While Angola still struggles to comprehend how far it needs to get in its
growth Dubai is at its final stage of development and focuses on monumental
factor of profits and gaining more for its country.

What is Dubai doing different that
Angola should try follow to increase tourism?

Angola currently faces a major change with the new presidency,
with the decrease of corruption in the government. Angola still required great
development and like Dubai, Angola flourishes from its oil production, as a
resource that like Dubai if used correctly could help the country develop at a
higher rate; to provide better living for the people and its visitors.
Therefore, all that this exquisite country could do to prevail is to follow its
set goals (set phases to help development of profit and economics) and minimise
the current damage caused by the war.

Japan a forever flourishing country is constantly appreciated
for its cultural and traditional foundation which has grown throughout the
years; this factor attracts various tourist to experience not only the
tradition and culture but also the technological factor that the country is
also well known for.

Japan has faced several crisis, and although some were more
severe than others it has prevailed and continuously grow. One example is the
2011, 9.1 earthquake which was followed by a tsunami; this tragedy caused the
death of thousands and an estimate economic impact of $300 billion. Due to the
offered help of several countries japan has managed to get up on its feet once
again, and even though the country is still suffering from the effects of these
natural disasters it continues to evolve every day.

Attracting
multiple tourist, japan flourishes on various touristic sectors such as
business, cultural, educational, incentivised and adventurous tourism. It was
estimated by the 2018 JTB Tourism Research & Consulting Co. that these
sectors resulted in the increase of visitors in November 2017, which by this
period the number was 2.4 million (+26.8% from the previous year).

Overall, the comparisons and analytical mythology of these
two countries are to provide readers with a conceptual notion of what they are
and how Angola could learn from each differently.

Ones’ project focuses on the business touristic sector which
will act as an additional aid to the countries development, by providing a
pleasant experience to those visiting allowing the expansion of tourism, by
also providing the institution of tourism with their own particular space to
advertise upcoming projects allowing business tourist to requisite to invest in
them.

 

The ‘North’ Island

 

Located in Seychelles, ‘North’ is a granite made island
estimated to be 2km square in which visitors are surrounded by the Indian
Ocean. Considered one of the world’s best accommodation, it is without a doubt
that this spot has earned its grand fame; portraying a relaxing, romantic,
luxurious and sophisticated atmosphere this colonial styled architectural space
is not only surrounded by nature but its building rely on the natural materials
the island has to offer. From bare wood, billow cotton, hardwood and many
other.

With the concept of relaxation, the norths villas which are
individually fitted to reflect luxury and inspirational romantic views.

The Seychelles ‘North’ island is prone to remind many of the
current ‘Ilha de Luanda’ which is located in Angola a space which reflects
luxury on one side and poverty on the other. Although unlike the North Island,
this area is used for leisure, entertainment, hospitality and an embrace of the
culture a tradition which attracts many due to the lively atmosphere.

What was Ilha de Luanda, how has it
changed?

During all erupted wars in Angola, Ilha de Luanda was
surrounded by poverty and some of Angolas’ most powerful individuals. The
conditions provided to the less fortunate were unacceptable but the blend of
poor and rich create a remarkable contrast. Today ‘Ilha de Luanda’ is beginning
to take on a new shape, as most individuals of power who found themselves
trapped due to the war and its final days (destruction and unknown mine fields)
have moved to the outskirts of the city where they have constructed their own
ideal living.

This change has made the city (including Ilha de Luanda)
become a tourists focused area. While the architectural structures have also
changed to suit the modern/ renovated style given it still carries and portrays
a history of an unbroken nation.

How has Ilha brought more tourist?

The Ambiance in Ilha de Luanda has been consistent with its
festive, relaxing, musical and cultural feel; one created by people whom wanted
to escape the reality brought on by the war. In other words, the ambience was
kept the same as it represents the history of the nation, known as the
‘Unbreakable’.

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