The need to exit the industry. OnceThe need to exit the industry. Once

The threat of new entries:

The entry and the
exit barriers for the airline industry are rather high compared to other
industries. One of the facts is where a lot of capital is needed to enter the
sector. Previously, Virgin Atlantic airline faced a major problem which is
buying new aircraft for entering the industry because during that time, the
cost of aircraft is very high and maintaining it is difficult. Airlines cannot
leave the industry when they choose as the officials often insist that they
achieve their promised responsibilities towards their stakeholders in the situation they
need to exit the industry. Once Virgin Atlantic entered, they faced external
environment problem of regulation and maintenance. Virgin Atlantic is a company
with strong background, good reputation in the industry and also a shareholder
with Singapore airline giving extra advantage in this industry.

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Substitutes

Forever product, companies or service
have similar substitutes. The main substitutes for the airline industry are the
buses, train, and ships. But most of the time long destination travel passengers
are choosing airline industry but some of the passengers using other
substituting depend on their budgets and etc. The main substitution is for the
Atlantic airline, not a bus or ship its British airways routes and united
routes. Because Atlantic airways have short and long flight facilities for the
same destination as well as united airways also providing same route and
facilities for their passengers. This is the main substitutes challenge for
Atlantic airline

Power of suppliers

Virgin Atlantic is one of the leading
airline company because of this reputation they always picking quality and
solid suppliers. Aircraft manufacture is the prime supplier’s in the airline
industry in this case Atlantic airline main aircraft manufacturers are BOEING &
AIRBUS. Fuel supplier also mainly impact because fuel is basically required for
operating the aircraft. Technology also a key factor, so in this case last over
the year IBM and NCR make the support for IT solution for Atlantic
airline.  Engineering and other maintains service provided by the airport.

The power of Buyers

Buyers are the most
powerful force in the airline industry. Because there are the market
and they directly impact the company profit. Modern days Airline market is
competitive also buyers have several choices. Because of that competition,
Atlantic airways continuously try to provide quality and attractive service for
passengers. Atlantic airways always think about the ability to provide the
cheapest airfare with extra unique service. Buyers Used to porches there is
ticket directly from the Airline Company, but Atlantic airline increase in the
distribution Channels Company everywhere to retain the competition for the
selling air tickets. This empowers the airline to cover the market but on other
hand grant bargaining power to the buyers. But Atlantic airline give n other
option to buyers to porches there are ticket by online its save cost and time
for all-around verging buyers

Competitors

The competition is
very stiff on this days. Virgin Atlantic airline has several different
competitors and they offer equal product and service for passengers. But virgin
airlines always try to give deferent style of deal and unforgettable travel
expires for they are passengers.one of the reputations instance is “because of
this competition Atlantic airline offered first class ticket at business class
prices, inventions included limousine pick up for first class passengers and
seat back video entrainment systems for economy class passengers “.This new
decision creates an opportunity to win the economic competition. The
fundamental competence of the Atlantic Airways is their high technology, cheap
ticket, and good schedules