The ranking if you remove any keywords,The ranking if you remove any keywords,

The leading nternet browsers such as Mozilla
Firefox, Google Chrome, Bing, and Microsoft Internet Explorer give due
importance to title tags. They display it in the tab/window border/title bar of
the. The same content is used as the default 
link when a particular site is added to the favorites list by a user. Here
we are going to move beyond the favorites list and delve into the various ways
a title tag can be of help to you in getting more clicks.

 

Subtitle
(Title in slightly different wording)

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Mastery
Of Title Tags – A Way To Gather More Clicks!

Body (Introduction
+ Copy)

A title tag is what it does. It is the tag that
we use to tell Google and other leading search engines and the users what a
particular page is all about. It holds a lot of importance in SEO. Having
unique and relevant title tags helps users and Google’s crawlers identify a
business and what its page stands for. This element (title tag) is an essential
aspect of SEO and it gets displayed in the search results list or page for a related
search query.

 

Have
You Ever Thought Of Tweaking Your Title Tags?

So, your website is ranking on the first page of
the SERPs of the leading search engines, do you let the title tags remain the
same? Of course not! It is time to tweak them to try and enhance your click
through rate. Do bear in mind that adjusting or editing your title tag at this point
could lead to an improved conversions or click-through rate but it could also negatively
affect your ranking if you remove any keywords, phrases or locations.

When you change or alter a title tag on any
given web page or your website, it takes some time for it to show effect on Google
or any other leading search engine results page. Yes, search engines will have
to re-crawl your website and adapt to the changes in order to  display the final results. So, this proves
just how crucial title tags are in enhancing the click-through rate of your
website. Let’s find out the various ways you can make your title tags more
relevant and attract more clicks for your website:

 

Add
Numbers To Your Title Tags

Numbers are eye catching and always call for
attention of the users. Examples such as “5 Signs Of Hyper Tension,” “10 Tips
To Save Up To 30% On Car Insurance” garner more attention and they also
feature your primary keyword and make for a great title tag. When a user sees
these numbers in SERPs, he tends to go for them because these are definitive
and display a certain degree of authenticity. Thus, they are able to get a
higher click-through rate as compared to headings that do not contain any
numbers.

The human brain is trained to find specific
things and facts that easily stand out. A user goes through a lot of
information when they’re scanning the search results and by nature the human
brain tries to grasp on to something that shows specifics and can be verified
later. Numbers are a unique way to do that as they suggest some amount of
research and rationale behind such title and the attached claim. It encourages
the user to click through by displaying enough authority over the subject.

 

Give
Due Importance To Dates

Examples of title tags that make use of dates
are, “16 Best SEO Strategies For 2017,” or “Top 12 Iphone Alternatives November.”
Including the current or coming year in the title tag is a little generic yet
effective. You can also include a specific month as shown in the second
example. This makes for a very relevant and time specific result for the user.
If a user is looking for the best and most effective strategies or the most
advanced and latest gadgets, these title tags are more than sufficient to guide
him in the right direction.

This also leverages your CMS. It gives you a
push to keep yourself and your web content up to date and more relevant.
Keeping in tune with the latest developments lets you keep abreast of the most
current topics and that reflects in your choice of title tags eventually as
well.

 

Using
Synonyms And Variants

Using different variations of the primary
keywords in your title tags can actually help you out in many circumstances. It’s
very important to realize how your user thinks because unless you’re able to understand
how your searchers are searching you may not be aware of what they want from
you and when. For instance, the words, “low cost,” “cheap,” and “affordable”
are all used by your users when they are looking for a pocket and budget
friendly restaurant on a Friday night. What do you do about that? Your top
keywords would start to include “cheap restaurants,” “affordable
restaurants,” “low cost Friday night dinner”, etc. However, these are just
hypothetical examples that are intended to give you an idea about how you can optimize
your website for the most relevant keywords and their closest synonyms and
meanings.

 

Conclusion
/ Blogsummary

Title tags are important and tweaking them
periodically over time will make them even more result oriented. They help you
gain more traction with the most relevant audience provided you use them with
tact and skill. To make the most of your title tags and become a master at
their use to gain more clicks, you will have to be more proactive in your
approach. Don’t be afraid to experiment and take risks. Don’t be afraid to
welcome change.