Use the headquarters to work with Starbucks

Use of
expatriates on international assignments by globalized organisations has
increased each day. The use of expatriates in MNCs like Starbucks not only for
corporate control but also to facilitate entry into new markets and to develop
international management competencies. These appropriate control will ensure
that Starbucks strategic goals are met and deviations from standards are
corrected so that their subsidiaries act in accordance with headquarters’ policies.
MNCs
can use 4 basic sources for filling the positions, such as home-country
nationals, host-country nationals, third-country nationals and inpatriates.

            Seattle-based
Starbucks is a very successful MNC, has adopted sources of human resources that
suits with operation they are operating in particular countries. For instance,
Starbucks prefer human resources practices by using practices at home and then
adapting to their host countries like Malaysia. Starbucks’ policies and
practices are mainly formed in compliance with local labour laws and culture.

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            Starbucks
headquarter is based in Seattle, in the US. However, since the organization is
a global MNC, the company employs people from all over the globe. Starbucks
currently have 2 types of workers which include nationals from home-country and
nationals from host-country.

            Home-country
national is a manager who is a citizen of the US where Starbucks is
headquartered. The manager has received an assignment from the headquarters to
work with Starbucks at its foreign outlet in Malaysia. The manager is
considered a home-country national, which also known as an expatriate because
he is currently working abroad at one of Starbucks outlets in Malaysia. The
reason why Starbucks use home-country nationals because they wanted to provide
more promising managers in their subsidiary in Malaysia with more promising
managers with international experience to give the Starbucks Malaysia the
knowledge and expertise for them to learn before handing it over to the local
managers.

            Host-country
nationals is when the manager working for Starbucks is a citizen of Malaysia
where Starbucks subsidiary is located, and Starbucks is headquartered in the
US. Starbucks employ host-country nationals because these employees are
familiar with the culture and know the language. They also believe hiring
locals will give good relations and public image to the organization. This
approach is believe can help Starbucks to reduce hiring cost as the locals will
not require working permits.

 

 

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